By Susana Field
There’s a well-kept secret, and I for one want to reveal it, shout it out, jump up and down, wave a red flag and release a flurry of “Caution” balloons.
In my fantasies, if I had a lot of money I’d produce a shocking television ad and run it as often as the Cadillac ads have run during this year’s Tour de France.
What is the one thing I want to scream from the roof tops with the same passion of a religious zealot?
This is it: That when it comes to buying property, DON’T CALL THE PERSON ON THE “FOR SALE” SIGN! That person works for the seller. That person does not work for the buyer. Pure and simple. End of story.
Think of it this way: Do you open your heart to your spouse’s lawyer during a divorce? As a professional athlete, do you tell the opposing team’s coach that today you just can’t quite see out of your left eye?
In a divorce case you should only shed tears into your own lawyer’s tissues. In athletics only your own coach needs to know you recently walked into a door. It’s the same thing in Real Estate – for your protection (for the best home at the best price and on your terms) you should only work with someone that is on your side.
This is what happens: The agent on the “For Sale” sign gets a call from you, the buyer, and he becomes the wolf dressed in Grandma’s clothing, slowly licking his lips.
Don’t be the Little Red Riding Hood of Real Estate. There is a clear path away from the woods, and it’s called having your own advocate in an Exclusive Buyer Agent.
What more can I say? You are our billboard. Please spread the news.
